Turtles and Feminists

Learn something new every day. In Mexico it seems there is a certain class of men who believe that raw sea turtle eggs taken with lime and a pinch of salt act as a natural Viagra. An enviromentalist group that is trying to protect the endangered Olive Ridley Turtle created an ad campaign around this poster.
The text, for those who are spanish impaired says "My man doesn't need turtle eggs." With the subtest at the bottom saying "Because he knows they don't make him more potent." The enviromentalists know that they are dealing with a group of Latin males who strongly operate on the "Machismo" motif in life. What better way to get their attention that with a beautiful women talking about sex?
Enter the feminists, a government agency called the National Institute for Women has condemed the ads for being sexist and exploitive of women.

Oh well....

For further info: Turtle Eggs, Sex, and Flirty Ads New York times. (requires registration)